PSV BOOTCAMP October 2021 @UCLA
designing an electronic press kit/ MENTAL HEALTH
The program took my learning to a whole new level. I got a unique opportunity to work with [SoCal] mentors and expert colleagues. Thanks, David, for your boundless passion and commitment – while opening new avenues to us
We left our usual comfort zones and saw the importance of collaborative songwriting. I’m lost for words – thank you so much for all the support and care!
That was an extremely inspiring! I came away with new creative powers and the courage to forge ahead. I really got the sense of joining a global community
An excellent mental workout!
Often our understanding [of the industry] is acquired chaotically and at risk to ourselves. But here we encountered valuable viewpoints from representatives of the largest global market.
This is priceless help for us all
Thanks for the initiative, David – for all the work, organization, guest speakers, and for taking such care of us as you curated everything from start to finish
Thanks for the wonderful atmosphere and inspiration, too
A fantastic opportunity to go beyond the limits of anything local. Over and above invaluable knowledge, we also got a chance to network with new colleagues. We agreed on future collaborations and swapped experiences.
What an excellent experience. Everybody was really cool
This is priceless help for us all!
You’re doing something really cool. The more complex my workplace challenges become, the more I see the importance of constant study. New knowledge - or simply new viewpoints - can be really inspiring. They put you back on track and prove that whatever seems completely impossible is, in fact, possible.
INSTRUCTORS
Lindsey Black
Lindsey Black is a seasoned content strategist, creative producer, and musician with over 8 years of experience partnering with emerging and established brands and artists to hone their identities and drive business outcomes. Equal parts strategist and hands-on creative, she’s worked with clients including Netflix, LAD Design, e.l.f. Cosmetics, JP Morgan Chase & Co, Tastemade, Bustle, and Condé Nast.
Music-wise, Lindsey is an experimental pop artist releasing her forthcoming EP in early 2022 in collaboration with producers John Velasquez (Zella Day, Ella Vos) and Matthew Frazier (Local Natives). Always eager to explore and collaborate, she is a proud member of LA's Feminist Center for Creative Work and FeM Synth Lab, a femme-centered co-learning space for audio and community synthesis.
Lawrence Azerrad
Lawrence Azerrad is a 2-time Grammy award-winning creative director, author, curator, and leader in the evolving symbiosis of design and music. As founder of LADdesign Inc. a Los Angeles based design studio, Lawrence works with musicians, educational and cultural institutions who seek to visualize the future.
Lawrence is the founder of the Designing The Future of Music initiative of which includes academic programs at Global Innovation Design, Imperial College of London, and Graduate Design Futures program at California College of the Arts. Lawrence is the lead curator of the 2021 exhibit The Future Happened: Designing The Future of Music for The Museum of Design Atlanta.
Lawrence has created album artwork for Esperanza Spalding, Wilco, The Red Hot Chili Peppers, among many others, plus comprehensive identity systems for USC, UCLA, and Berklee College of Music.
Producer and creative director of The Voyager Golden Record, he is also the author of “Supersonic: The Design and Lifestyle of Concorde” Amazon’s 2018 selection of the year - Arts & Photography. Lawrence’s second book “Mirror Sound, A Look into the People and Processes Behind Self-Recorded Music” was co- authored with Spencer Tweedy published by Prestel. Lawrence has spoken on design and inspiration at The V&A Museum, London, The Smithsonian, TEDxUCLA, and at universities, professional organizations, nationwide and internationally.
Seth Keller
Seth Keller is the owner and founder of SKM Artists, a music management, consulting and marketing company founded in 2001, which specializes in devising and implementing career and marketing strategies for artists, labels and other music-focused companies. Throughout his career in the music industry, Seth has worked with platinum-selling artists along with Grammy-winning and Tony-winning songwriters; and even shopped Russian pop singer Keti Topuria for a US record deal in 2010. Prior to forming SKM Artists, Seth worked as an artist manager and publicist for seven years.
Clients SKM Artists and Seth Keller have worked with include:
Brenda Russell
Sharon Robinson
Kenny G
Macy Gray
Korn
George Benson
Brian McKnight
Jimmy Haslip of Yellowjackets
Stephen Bray
Joe Vannelli
Jochem van der Saag
Agape Media International
Mark Zonder
Charley Pride
JJ Cale––and many more
Hunter Scott
Hunter Scott, Co-Founder and President of TREND, has established his reputation for innovation, integrity, and imagination in today’s ever-changing climate. It began with an idea: that the new digital era could empower forward-thinking musicians willing to partner in their own success.
Established in 2008, TREND is a full-service PR firm focusing on press outreach, lifestyle branding, and social media management. In addition to running TREND, Hunter teaches music marketing at UCLA Extension and serves as the Chairman of the Board of The Musicians Foundation, a non-profit that provides scholarships for music and music business education.
An engaging panelist and speaker, Hunter shares his knowledge at seminars and panels produced by SESAC, ASCAP, The GRAMMY Museum, CD Baby, Cutting Edge Business Conference, NAMM, and MIDEM, among others. Hunter is profiled alongside luminaries, including former Grammy president Neil Portnow and Gene Simmons (KISS) in the book It All Begins with the Music.
Dr. Jorge Cherbosque
Jorge Cherbosque, PhD, is the director of the Emotional Intelligence & Diversity Institute in Los Angeles, California and a counseling psychologist and co-director of the UCLA Staff & Faculty Consultation Center. Dr. Cherbosque has co-directed the UCLA Staff & Faculty Counseling Center for over the past 20 years, and for over two decades, has been a speaker, trainer, and consultant for various Fortune 500 companies. Dr. Cherbosque’s approach is geared toward four interrelated goals: (1) to impart at least one practical idea that participants can apply to their family and home life, (2) to impart at least one practical idea that participants can apply to their work life, (3) to impart at least one practical idea for participants’ own self-development, and (4) to create an environment of safety and joy, as he believes that real learning best occurs in such an environment.
Scott Hutchinson
Scott Hutchinson (BA, MFA UCLA) is the Program Director for the Design, Studio Arts, Art History, Photography, User Experience, and XR programs at UCLA Extension.
Scott has deep ties to the Los Angeles design community. He has served as an advisor for AIGA LA and committee member for AIGA National. He also helps create or host numerous events, including Los Angeles Portfolio reviews and dozens of open access lectures. He is on school’s advisory boards, including DaVinci High School, and advises child-focused non-profits, including Vista Del Mar and Hathaway-Sycamores.
Campus affiliations include helping create and launch the UCLA Volunteer Center, medical startup design and advising (UCLA Hirshberg Foundation, BHI, SeeYes), and works with the Chancellor’s office, most recently on the Centennial, and travel with the Chancellor for a series of talks in Asia, pre-pandemic.
Scott works with the main TED conference leadership and was part of the core team to ideate and launch TED Circles in 2019. He produces TEDxUCLA and has coached over 100 TEDx speakers for UCLA and other institutions.
Scott teaches classes in the design area for UCLA Extension and guest teaches at schools including CSUN Design.
Presentations and curating include Design, Design Thinking, Game and physical computing workshops for various departments, works with individual UCLA faculty, Chancellor’s office event curation, Cal Poly SLO, Northridge, Cal Arts, and UCLA Extension.
Thomas Dillmann
Thomas Dillmann has over twenty years of practical experience in user experience design, information architecture, product design, design research and product management. His focus is on creating useful products, enjoyable customer experiences and successful design teams.
He has held positions at the NFL, Disney, Fandango, interactive agencies, startups and worked for clients such as: Harbor Freight Tools, SDCVB, HollandAmerica, Alpine, State of Washington, SAP, Autodesk, Microsoft, General Motors, Red Lion, Sony, MPAA, FOX, NBC, and ABC. Thomas has participated in several early start ventures focused in on-demand video for Hilton, LodgeNet, RespondTV and FasTV.
Thomas holds a BA from UCSB and a MBA from Pepperdine University. Thomas grew up in Solana Beach, California. He does not surf, but agrees he should.
Shan Patrick
Shan Patrick has more than 12 years of experience in planning and event management in the entertainment and service industries working on complex projects with vendors, providers, service professionals, and talent to achieve event and business objectives with responsibility for contracts and budgets, venue/site selection, and event curation.
After graduating from Bard College in New York in 2007 with a double major in music and economics, Shan moved to New York City, where he got his start in the entertainment industry working for Big Sky Media producing electronic music events for Toyota’s Scion brand.
In 2009, Shan joined Creative Artists Agency where he worked his way up from the mailroom to territorial booking agent.
While at CAA, Shan worked with artists including Maroon5, Demi Lovato, The Jonas Brothers, Florence and the Machine, The Dropkick Murphys, The Rapture, Two Door Cinema Club, Bush, Empire of the Sun, Fiona Apple, Garbage, Future, Gavin DeGraw, Grouplove, India.Arie, Thirty Seconds to Mars, Ludacris, Jim James (of My Morning Jacket), Needtobreathe, Panic! At the Disco, Phoenix, Sky Ferreira, Ryan Bingham, Steve Vai, The Janoskians, The Wanted, Third Eye Blind, amongst many others.
In 2014, Shan left CAA with 5 of his clients to form his own talent agency, Another Wonder Entertainment, based in NYC. In 2017, he moved to Los Angeles to open a new AWE office on the west coast.
Over the course of 5 years, AWE represented well over 100 artists, corporate clients, and branded touring entities including:
Hollywood Ending
Chanel West Coast
Dumblonde, Carson Leuders
The Holdup
Restless Road
IM5
Sam Pottorff
Mr. Hudson
Emin
Lance Bass
Kenny Holland
Randy Edelman—and others.
Ian Fintak
With over 20 years of industry experience, Ian Fintak first began his career in the business as a musician playing both bass guitar and drums in several local rock bands. Following college (Drexel University, Philadelphia, PA), he relocated to Los Angeles, CA, where he worked on the side with many popular local artists, managers, and record labels successfully booking local shows and small national tours independently.
Soon after, he was hired by ICM (working his way up from the mailroom to assistant and finally to junior agent) while building his client roster and industry experience working closely with international agent Keith Naisbitt, who continues to be an important mentor today.
Fintak was then hired by Neil Warnock, CEO at The Agency Group Ltd., as an agent in early 2006, where he worked closely on the international side (via North America) with an eclectic and notable roster (including artists such as THE NEW YORK DOLLS, BUTTHOLE SURFERS, DEVO, THE PSYCHEDELIC FURS, THE WAILERS, JOE JACKSON, SOLOMON BURKE, KANSAS, MS. LAURYN HILL, and BOOTSY COLLINS to mention a few).
Following 8 years at The Agency Group, Ian left to join ex-ICM Chairman Jeff Berg's new agency startup, Resolution Entertainment, in October of 2013, and brought with him his full international and domestic roster of clientele helping to spearhead their new music department. After the unfortunate corporate breakup of Resolution in October 2015, Fintak accepted a position with Paradise Artists, where worked internationally, based out of Los Angeles and Ojai, until 2017, when he was approached again by ICM and offered another contract.
Following this second run at ICM, Ian again re-joined mentor Keith Naisbitt at APA in June of 2018, representing his own roster in addition to assisting Naisbitt in servicing the company roster overseas. In June of 2019, Fintak accepted a new position with ex-Agency Group colleagues JJ Cassiere and Dan Rozenblum (along with Matt Pike) as agent and Head of International at boutique agency 33 & West, where he continues to build his business today.Ian currently represents (either internationally and/or worldwide) such artists as DEVO, BUTTHOLE SURFERS, THE ORIGINAL WAILERS, CREED BRATTON (of THE OFFICE), DEAD KENNEDYS, TOM TOM CLUB, RICKIE LEE JONES, PARTICLE KID/MICAH NELSON, THE MATTSON 2, THE LOCUST, MIKAELA DAVIS, SUNNY WAR, and more, and also handles several film/TV clients in addition to working with the company roster worldwide.
